You know it’s spring in Oregon when the flowers start blooming. And where there’s flowers, there’s flower festivals! While a certain tulip festival tends to take the spotlight in terms of spring festivals in Oregon, there’s another floral fete that we think is just as fab, and totally worthy of your perennial festival bucket list. Let’s take a trip to lovely Florence, Oregon, for the one-and-only Rhododendron Festival.

You know it’s spring in Oregon when the rhododendrons begin to bloom. These beguiling pink flowers are absolutely marvelous, and paint the landscape of the Beaver State in the loveliest shade of pink!

Eugene, Cascades & Coast/Facebook

And Florence, Oregon, celebrates this spring perennial in the most wonderful way: with a flower festival in its name.

Florence Oregon Coast/Facebook

The second oldest flower festival in Oregon (just one year younger than the Portland Rose Festival), the annual Florence Rhododendron Festival is a can’t-miss event.

Florence Oregon Coast/Facebook

The parade is a long-standing tradition, with floats decked to the nines in beautiful flowers… and quirky PNW flair!

Rhododendron Festival - Florence, OR/Facebook

Each year, thousands of folks from around the world visit this charming Oregon Coast town to celebrate all things spring.

Florence Oregon Coast/Facebook

(And it’s not just a fun event for humans… the parade is a pup favorite, too!)

Rick Obst/Flickr

From classic carnival rides and car shows to flower sales, live music, and races, there’s so much fun to be had at this Oregon spring festival.

Florence Oregon Coast/Facebook

So head to Florence on the third weekend of May, for an only-in-Oregon tradition that’s sure to have you swooning for spring!

Florence Oregon Coast/Facebook

Have you attended the Rhododendron Festival before? This is absolutely a spring festival in Oregon you don’t want to miss! Visit the Florence Chamber of Commerce website to learn more and plan your outing.

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Florence Oregon Coast/Facebook

Rhododendron Festival - Florence, OR/Facebook

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Address: Old Town Florence, Florence, OR 97439, USA